The Spanish word “Ayuda,” a word that fits well with the spirit of “bayanihan” as a collective effort of society, was widely adopted as a sort of brand for giving aid to hard-hit families whose livelihoods were abruptly disrupted or even lost when the economy took a nosedive due to the long, on-and-off lockdowns.  As government mobilization proved slow and inadequate, the private sector was able to greatly fill in the distribution gaps with its nimble problem solving and efficient culture, and of course, fast, and substantial funding capacity.

Read more: Ayuda from responsible mining