I FIRST joined Nickel Asia Corporation and the mining industry in 2012 after spending 14 years helping to sell “sugared water.” Those 14 years exposed me to the power of communication in the form of advertising and programs and day-to -day relationship building – with consumers, with customers and communities. The daily attention to these efforts explain, I guess, why the brand I worked for is considered one of the most valuable and most recognizable brands in the world today, and has been for years.

Read more: The right thing to do